Sarah is a well-known local baker who you can find selling her delicious cookies at the Farmers Market. She came to me with a logo that has a lot of sentimental value (read the story), and a website with some information but no personality or organization in the content. After learning about her and her business goals, I put together a strategic approach to her new site. I pulled elements from her logo that she wanted to keep, and expanded upon them, creating a color palette and brand pattern. The result is a warm and welcoming website with tons of personality that showcases not only her amazing cookies, but who she is as a person and where you can find her.